Sunday Garage

In crafting Sunday Garage from inception, I started on a journey to encapsulate a lifestyle of leisure and passion for automotive culture. From the brand's conceptualisation to its full-fledged realisation, every step was crafted to resonate with our target audience. Our brand identity, evoked through the name "Sunday Garage," was curated to symbolise relaxation and a DIY approach to car hobbies. Because at the end of the day with so much chaos going on in the world, who doesn't want to enjoy old cars?

On social media, the growth strategy was rooted in authenticity and engagement. We created a vibrant online community by consistently sharing visually captivating content that contained the essence of the Sunday Garage lifestyle. The 12.6k followers that you see on the account today did start a 0, those numbers are real and organic. 

Apparel Design 

I led the whole process of creating our apparel, teaming up with some amazing local designers to whip up a collection of super cool t-shirts and headwear that more often than not sold out within a couple of weeks. 

Website Creation

Building both the website and the online store for Sunday Garage, handling everything from the initial concept to the final launch. Now, Sunday Garage has an awesome online space to show off their stuff and connect with their customers.

https://www.sundaygarage.com.au/

https://www.instagram.com/sunday_garage_/